Product
HEY!FEVER
Identity
Campaign
{ INTRODUCTION }
A hayfever pill case designed to be carried, not hidden. The idea was simple. Take an everyday object people usually hide in a drawer and treat it with the same attention usually reserved for tech or fashion accessories.
{ INTRODUCTION }
A hayfever pill case designed to be carried, not hidden. The idea was simple. Take an everyday object people usually hide in a drawer and treat it with the same attention usually reserved for tech or fashion accessories.
The whole thing was designed to be carried, not hidden. Titanium body. Y2K aesthetics. It clips onto whatever people already carry around with them. The kind of thing that starts as practical and slowly becomes part of the outfit.
Hey!Fever was featured by LS:N Global / The Future Laboratory in its Accessorised Health research, exploring the shift from hidden health tools to visible, fashion-forward objects of identity and self-expression.
The whole thing was designed to be carried, not hidden.
Titanium body. Y2K aesthetics.
It clips onto whatever people already carry around with them. The kind of thing that starts as practical and slowly becomes part of
the outfit.
{ KEEP LOOKING }
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
DON'T STOP HERE
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LDN
HK
START SOMETHING
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LDN
HK
START SOMETHING
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LONDON (LDN)
HONG KONG (HK)