Strategy
PALMIGIANO
Identity
Campaign
{ INTRODUCTION }
Most hand creams promise softness. Palmigiano promised something much more useful: the illusion that you cook. A fake luxury skincare brand built around the smells people usually try to wash off. Garlic. Spring onion. Parmesan. The scents of effort.
Most hand creams promise softness. Palmigiano promised something much more useful: the illusion that you cook. A fake luxury skincare brand built around the smells people usually try to wash off. Garlic. Spring onion. Parmesan. The scents of effort.
We treated it like a real beauty launch.
Product design. Packaging. Campaign world.
More fashion house than food parody.
Somewhere between skincare campaign and performance art, people started wishing it was real.
We treated it like a real beauty launch. Product design. Packaging. Campaign world.
More fashion house than food parody. Somewhere between skincare campaign and performance art, people started wishing it was real.
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LDN
HK
START SOMETHING
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LONDON (LDN)
HONG KONG (HK)
START SOMETHING